“”The School District of La Crosse was recently honored by the Wisconsin School Public Relations Association (WSPRA) with a Spectrum Award of Excellence for its work in school communications.
WSPRA presented the Spectrum Awards at its recent annual conference in Madison. The School District of La Crosse earned an award of excellence for its “Classroom Minute” video series.
“”Classroom Minute” offers our community a behind-the-scenes look at the awesome things happening in and out of our La Crosse classrooms,” said district communications coordinator Nick Marcou.”This series gives parents an answer or two to the question “What did you do at school today?” It’s so much fun to work on but a privilege to get to be a fly on the wall of our classrooms and see the inspiring and innovative work being done every day by our amazing teachers and kids.”
Spectrum Awards recognize high-quality public relations efforts produced by or on behalf of Wisconsin school districts. This year, this statewide competition honored 42 school districts with awards.
“Spectrum Award winners exemplify the very best communications work in school districts across the state,” said WSPRA president Christina Brey. “The winners demonstrate the value of engaging stakeholders in order to build community support for Wisconsin’s public schools.”
WSPRA’s Spectrum Awards are judged by members of other school public relations associations throughout the United States, including from Illinois, North Dakota, Minnesota, Michigan, Iowa, and South Carolina. All entries were judged on a 30-point scale in six areas: goals and objectives, research and planning, execution and evaluation, results, language, and design.
The Wisconsin School Public Relations Association (WSPRA) is a professional association representing schools, school districts, educational associations, consulting agencies and organizations. WSPRA is a state affiliate of the National School Public Relations Association (NSPRA).
See the entire “Classroom Minute” video series by visiting the district’s YouTube channel here: https://bit.ly/2TMAYFS“”””[vc_video link=”https://www.youtube.com/watch?v=uHdkTVNgdUo” align=”center”]””””[vc_video link=”https://www.youtube.com/watch?v=jk1Jr8AYeTo” align=”center”]””””[vc_video link=”https://www.youtube.com/watch?v=xmCFGVDI13w” align=”center”]””
